Sun Beauty is Pure Italia’s line of sunscreens, featuring a rich, substantial texture that helps protect facial skin from the signs of photoaging due to prolonged sun exposure. The formula is also designed to hydrate and soothe the skin, preventing dark spots and promoting a healthy and even tan. Rosa Chinensis stimulates the production of elastin and collagen, providing firmness and supporting cellular turnover. Echinacea boosts the immune system, acting as an anti-ageing and tissue-regenerating agent thanks to its anti-inflammatory, antioxidant, antimicrobial and healing properties.

This particular cream offers SPF 50 protection specifically for combination and oily skin. Its Niacinamide content strengthens the skin’s defensive barrier, builds proteins and protects against stressors such as UV rays; it also has anti-ageing properties as it helps to build keratin and keep the skin firm and hydrated, while reducing the production of melanin that causes dark spots and hyperpigmentation. Combined with Vitamin B6, it regulates the production of sebum, also thanks to calming and soothing properties that reduce redness.

Avoid excessive sun exposure, even when using a sun protection product. Keep children and infants out of direct sunlight. Excessive sun exposure is a serious health risk. Apply the sunscreen product before sun exposure. Reapply frequently to maintain protection, especially after sweating, getting wet or towel drying. Avoid contact with eyes and mucous membranes. In case of contact with eyes, rinse thoroughly with eyelids held open. Do not use on injured and/or irritated skin. Stop using immediately in case of hypersensitivity. Keep out of the reach of children. Store the product at a temperature between 4-45°C. Do not swallow. EXTERNAL USE.